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SPEAKER_08: You don't put those inside of you, do you?
SPEAKER_04: This is a show about women.
SPEAKER_08: I mean, you do?Yeah.
SPEAKER_04: Finally, a show about women that isn't just a thinly veiled aspirational nightmare.It's not hosted, not narrated.We're just dropping into a woman's world.
SPEAKER_05: I found out when my dad was gay when I was 10.We were in a convertible on the 405 freeway, listening to the B-52s.Looking back, I should have said, this is gay.This is already all gay.
SPEAKER_04: Listen to Finally a Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
SPEAKER_00: Hi, I'm Martha Stewart, and we're back with a new season of my podcast.This season will be even more revealing and more personal with more entrepreneurs, more live events, and more questions from you.I'm talking to my cosmetic dermatologist, Dr. Dan Belkin, about the secrets behind my skincare.Encore Jane about creating a billion dollar startup.Walter Isaacson about the geniuses who changed the world. Listen and subscribe to the Martha Stewart Podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
SPEAKER_03: Hi, this is Shannon Doherty, host of the new podcast, Let's Be Clear with Shannon Doherty.So in this podcast, I'm gonna be talking about marriage, divorce, my family, my career.I'm also going to be talking a lot about cancer, the ups and the downs, everything that I've learned from it.It's gonna be a wild ride.So listen to Let's Be Clear with Shannon Doherty on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts.
SPEAKER_01: Hello.From Wonder Media Network, I'm Jenny Kaplan, and this is Womanica.This month, we're talking about women of sound.These women dominated the airwaves, innovating, documenting, and creating the audio landscape we live in today.Today, we're talking about a woman who helped develop a burgeoning Latin music scene through her historic music store.Let's talk about Victoria Hernandez.Victoria Hernandez was born in 1897 in Aguadilla, Puerto Rico. Victoria and her younger brothers, Rafael and Jesus, came from humble beginnings.Their parents were Afro-Puerto Rican tobacco workers.While their parents worked, their grandmother raised them with a strong focus on music.
As a result, Victoria was a skilled violinist, cellist, and pianist.In 1919, the Hernandez family became part of an early wave of Puerto Ricans who migrated to New York after World War I. Victoria found work teaching embroidery and working as a seamstress.By 1927, she'd squirreled away enough money to buy a small storefront in East Harlem.She opened Almacenes Hernandez, also known as the Hernandez Music Store, which very well may have been the first Puerto Rican-owned music store in New York City.At the store, Victoria sold musical instruments, records, and offered music lessons.Some of her students went on to become internationally known Latin music stars. The store supported the family financially, and it gave her brother Rafael time to focus on his craft.He used the back of the store to write and play music.Rafael would go on to become one of the most renowned Latin American composers.
Victoria took advantage of the store's success and started one of the first Puerto Rican record labels, Hispano.Hispano produced records for many Puerto Ricans, including Rafael's hit song, Pura Flama. The label did well, but the Great Depression ended its success after just a few years.Nevertheless, Victoria soon moved to a bigger store just a few doors down from their original location.Despite being a professionally trained musician herself, she chose to invest her time and energy into the business aspect of the music industry.Her music store was a hub for local artists and musicians.Victoria helped broker deals between Puerto Rican musicians and record labels. She helped connect musicians with groups needing instrumentalists and record companies in need of session players.As a result, the community called her La Madrina, or the Godmother.She was especially influential in the success of Rafael's music group, Quarteto Victoria, named in her honor.
She was the group's manager.Victoria booked gigs, organized tours, and helped with the production and marketing of the music.She was even responsible for the group's distinctive look.Victoria made her brother and his group wear suits and ties, which earned the group the nickname El Cuarteto Rico, or the Rich Quartet.Victoria was rewarded for her work through a cut of the musicians' salaries.Not all musicians appreciated this, and they were vocal about their dissatisfaction. In November of 1939, Victoria and Rafael sold Hernandez Music Store to a Puerto Rican record producer.Two years later, Victoria opened another music store, this time in the Bronx.At that point in time, the South Bronx had the largest Puerto Rican community in the city.Victoria's new store, Casa Hernandez, still sold records and instruments, but now it also sold dresses.
Victoria resumed giving music lessons to up-and-coming musicians.The store remained central to the Latin American community and was a place where people could go to hear music from the countries they left behind.In 1965, Rafael passed away.Victoria had no interest in running the store without her brother.Four years later, she sold it to the Amadeo family, who renamed it Casa Amadeo.It's still around today. It's the oldest Latin music store in New York City and is on the National Register of Historic Places.Later in life, Victoria returned to Puerto Rico, where she died in 1998.She's buried with her brother in the old San Juan Cemetery. All month, we're talking about women of sound.
For more information, find us on Facebook and Instagram, at Womanica Podcast.Special thanks to Liz Kaplan, my favorite sister and co-creator.Talk to you tomorrow.
SPEAKER_08: You don't put those inside of you, do you?
SPEAKER_04: This is a show about women.
SPEAKER_08: I mean, you do?Yeah.
SPEAKER_04: Finally, a show about women that isn't just a thinly veiled aspirational nightmare.It's not hosted, not narrated.We're just dropping into a woman's world.
SPEAKER_05: I found out when my dad was gay when I was 10.We were in a convertible on the 405 freeway, listening to the B-52s.Looking back, I should have said, this is gay.This is already all gay.
SPEAKER_04: Listen to Finally a Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
SPEAKER_00: Hi, I'm Martha Stewart, and we're back with a new season of my podcast.This season will be even more revealing and more personal with more entrepreneurs, more live events, and more questions from you.I'm talking to my cosmetic dermatologist, Dr. Dan Belkin, about the secrets behind my skincare.Encore Jane about creating a billion dollar startup.Walter Isaacson about the geniuses who changed the world. Listen and subscribe to the Martha Stewart Podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
SPEAKER_03: Hi, this is Shannon Doherty, host of the new podcast, Let's Be Clear with Shannon Doherty.So in this podcast, I'm going to be talking about marriage, divorce, my family, my career.I'm also going to be talking a lot about cancer, the ups and the downs, everything that I've learned from it.It's going to be a wild ride.So listen to Let's Be Clear with Shannon Doherty on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts.
SPEAKER_07: Hey, it's Alec Baldwin.This past season on my podcast, Here's the Thing, I spoke with more actors, musicians, policymakers, and so many other fascinating people, like jazz bassist Christian McBride.
SPEAKER_06: Jazz is based on improvisation, but there's very much a form to it.You have a conversation based on that melody and those chord changes.So it's kind of like giving someone a topic and say, okay, talk about this.
SPEAKER_07: Listen to the new season of Here's the Thing on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
