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SPEAKER_02: Hello, from Wonder Media Network, I'm Jenny Kaplan, and this is Womanica. This month we're talking about mischief makers, oddballs, chameleons, and nonconformists, queens of quick wit. Today we're talking about a woman with a sharp eye and an even sharper pen. During the golden era of film, she aired out Hollywood's dirty laundry in her column and gained a loyal following in the process. Let's talk about Hedda Hopper. Hedda Hopper was born Elda Furrie in 1885. She grew up in Pennsylvania among a large conservative Quaker family. Elda's mother suffered from a chronic illness, and as the second oldest daughter, Elda shouldered a lot of the responsibility around the house from an early age. But as she was cleaning up around the house and cooking meals for her siblings, Elda was dreaming about leaving her family behind and starting a career in the theater. Elda was inspired to become an actress after she attended a show starring Ethel Barrymore. She was blown away by Ethel's acting and Ethel's stylish costumes, especially her striking hat. Inspired, Elda bought a hat of her own, a green bonnet lined with red velvet flowers. In her early 20s, Elda left home and moved to New York City. Eventually, she landed her first role in the Broadway musical, The Pied Piper. There, she met DeWolfe Hopper, the show's star. In 1913, Elda and DeWolfe were married. She was 28 and he was 55. Elda was DeWolfe's fifth wife, and to try to separate herself from DeWolfe's four previous wives, whose names were Ida, Ella, Edna, and Nella, Elda changed her name to Hedda. Soon after her marriage, Hedda pivoted from the stage to the silver screen. She worked at a time when actresses were expected to bring their own costumes to set, and she used that to her advantage. In one of her early movies, she spent her entire salary on her wardrobe. Her outfits upstaged the film's star and made a name for Hedda. Directors started hiring her to play rich, well-dressed women who were usually catty and mean. In 1922, Hedda divorced her husband and began raising her son by herself. She kept working in film, switching seamlessly from silent films to talkies. But as the years rolled on, her film career began to stall. Her roles got smaller, her lines got shorter. So in 1936, Hedda made a career switch and started working as a fashion commentator for an L.A. radio station. In just two short years, at the age of 53, she'd parlayed that into a gig writing a nationally syndicated column for the L.A. Times, Hedda Hopper's Hollywood. Hedda's gossip column aired out the sordid details of movie stars' personal lives for her 32 million readers. She couldn't type, so she would dictate the column by shouting what she wanted to say to a typist. Hedda's gossip column aired out the sordid details of movie stars' personal lives for the L.A. Times, shouting what she wanted to say to a typist. Box office boys, and that's what they called her. The content of Hedda's shouts ranged from celebrity pairings to fashion faux pas. Her stories were sometimes false or misleading, but always interesting. She once blackballed an up-and-coming actress for not wearing a hat to a wedding. She dragged Charlie Chaplin through the mud for his treatment of young women. And she was the first to break the news as in FDR's son. And when Hedda wasn't picking fights with celebrities, she was feuding with other columnists. Luella Parsons, another popular gossip columnist, became Hedda's greatest rival. But their hatred for each other probably also had to do with the fact that readers love a good feud. In a way, Hedda's column was an opportunity for her to keep playing the role she'd mastered on screen. The classy, judgmental, affluent woman. On most nights, she could be spotted at one of L.A.'s most fashionable nightclubs, rubbing shoulders with the rich and famous, wearing one of her signature hats. All the years Hedda had spent in the industry as an actress paid off. She used her connections to cash in on the hottest gossip. People in the movie industry either hated her or sucked up to her, or maybe both. Hedda also peppered her column with political opinions. She was staunchly opposed to FDR's New Deal, unions, and the burgeoning civil rights movement. She often accused people in the movie industry of being communists. And she was just as willing to offer advice to politicians as she was to entertainers. At the height of World War II, she wrote that Winston Churchill was making "'too many speeches' and repeating himself." Her advice? The prime minister should hire a manager. Hedda's gossip columns were intertwined with the movie industry in the 1940s and 50s. Her words and opinions shaped culture. In the 1950s and 60s, she made a return to acting, turning to television as well as films. Usually, she played herself. She also published two memoirs, one in 1952 and one in 1963. Like her columns, they were a mix of truth and fiction. In 1966, Hedda died of pneumonia. She was 80 years old. All month, we're talking about mischief makers. For more information, check us out on Facebook and Instagram at Womanica Podcast. Special thanks to Liz Kaplan, my favorite sister and co-creator. Talk to you tomorrow.
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