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SPEAKER_02: From Wonder Media Network, I'm Jenny Kaplan, and this is Womanica. This month we're talking about comediennees, women throughout history who've made us laugh. They transgressed societal norms through comedy and often spoke out against injustice using their sharp wit. Today we're talking about a pioneering woman in broadcast entertainment. During her career, she wrote more than 10,000 scripts for television and radio without a co-writer and created one of the first television sitcoms. Let's talk about Peg Lynch. Margaret Frances Lynch was born in Lincoln, Nebraska on November 25, 1916. After her father passed away during the 1918 flu pandemic, her mother moved the family to Minnesota. Their town may have been small, but it was close to the Mayo Clinic, a world-famous hospital. While still in high school, Margaret worked two jobs. She was a receptionist for the Mayo Clinic, and she was a copywriter and interviewer for a local radio station, KROC. Margaret used her access to the clinic to interview celebrities who were there for treatment. Listeners of KROC got first-hand accounts from baseball great Lou Gehrig and writer Ernest Hemingway, celebrities who would typically only talk to major stations. Margaret graduated from high school when she was just 16 years old, around the same time she sold her first script to a radio station. In 1937, Margaret graduated from the University of Minnesota with a degree in English with an emphasis on writing and dramatics. Margaret, who now went by Peg, then took a job as a copywriter for KATEAM in Albert Lee, Minnesota. At KATE, Peg wrote more than 200 weekly commercial spots, along with a daily women's show, a weekly theater show, and a weekly farm show. She also wrote multiple sketches and plays for the station. Among those sketches came her most popular show, Ethel and Albert. The Ethel and Albert show had a simple premise, a husband and wife having humorous yet mundane household conversations. Often, the episodes revolved around one trying to prove the other wrong. The first version of the show was a radio commercial. Peg realized the husband and wife format was adaptable in many scenarios, and listeners related to the characters. Ethel and Albert became a hit, and Peg brought the characters with her to every station at which she worked. After short stints in Virginia and Maryland, Peg moved to New York City in 1944 in the hopes of bringing Ethel and Albert to a bigger audience. Peg got her wish one month after her move. NBC Radio wanted to produce Ethel and Albert with a 50-50 ownership split. Peg refused. She believed in her show and herself and would not relinquish control to a network. A few months later, Peg received an offer from the Blue Network, the precursor to ABC, for a five-day-a-week, 15-minute national radio show. Peg would retain complete control and ownership of Ethel and Albert. She couldn't refuse. The show underwent a lengthy audition process to find the perfect Ethel, but none of the smooth-talking actresses fit the nasal, Midwestern Ethel that Peg had created. So, she continued to play the character herself. The show premiered on April 17, 1944 and became an instant success, eventually expanding to a 30-minute slot in its final year on the radio. Five years and 1,340 scripts later, the show transitioned to television. In 1950, Ethel and Albert was given a twice-weekly, 10-minute segment on NBC's The Kate Smith Hour before expanding to its own 30-minute show in 1953. TV shows looked a little different in the 1950s than they do today. Many of them were filmed and broadcast live. Actors would forget lines or cues, or they might be thrown off by the live audience. Peg said her comedic timing was thrown off by the live audience and once had to ad-lib when an actor left the set. TV shows were also at the behest of the sponsor. If a sponsor pulled or the contract ran out, the show would be canceled. Ethel and Albert ran on NBC until it was canceled in 1954. Because Peg owned the rights, she was able to give the TV show not just a second life, but a third one, too. Ethel and Albert Arbuckle found a home on CBS and then ABC before they were canceled on television for good. By that time, Peg had lost the right to the characters' names, but not to the premise. She was able to revive the show back on the radio as The Couple Next Door. Peg continued to bring back the characters through the 1970s in radio shows and commercials. In total, she wrote more than 11,000 scripts during her career. Peg Lynch passed away on July 24, 2015 at the age of 98. She created the mold for the modern sitcom and inspired a generation of female comedy writers. All month we're talking about comediennees. For more information, find us on Facebook and Instagram at Wamanica Podcast. Special thanks to Liz Kaplan, my favorite sister and co-creator. Talk to you tomorrow.
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