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SPEAKER_04: This is 99% invisible. I'm Roman Mars. Sometimes when I'm driving or walking around the Bay Area, I'm astounded by every park I see. In a place where each parcel of land could be worth millions of dollars, there are these shared green spaces that are at least theoretically meant for everyone. I feel the same about libraries. They're like miracles. Take a kid to a library for the first time and you'll see it is a temple dedicated to the concept of sharing. You know, books, sure, but also just sharing space. Eric Kleinberg is a sociologist and bestselling author who makes a convincing case that a healthy community is not simply held together by shared values, but by shared spaces. Physical real world locations where people across all strata and ages and races and creeds bump into each other and form connections. He also makes a convincing case that we are neglecting our shared spaces, what he calls our social infrastructure. And this is a shame because our social infrastructure could help solve or at least mitigate some of our most pressing challenges like isolation, polarization, education, crime, and even climate change. He lays out his manifesto in a great book he wrote called Palaces for the People. I think it's just brilliant, so I asked him to chat with me.
SPEAKER_01: My name is Eric Kleinberg. I'm a professor of sociology at New York University and I'm also the author of a book called Palaces for the People, how social infrastructure can help fight inequality, polarization, and the decline of civic life. So where does the phrase Palaces for the People come from?
SPEAKER_01: It comes from Andrew Carnegie and I have to tell you that I was a little nervous about using that title because Carnegie, as you might know, has a pretty mixed record when it comes to human decency. He was really a pretty ruthless capitalist, you know, titan of the Gilded Age, among the wealthiest people in the world when he lived, famous for breaking strikes in a pretty vicious way, and doing things that probably promoted inequality in many parts of the world. But Carnegie was also an immigrant. He was born in Scotland and came to the United States and he believed that one of the amazing things about the U.S. is that it created institutions where people could get ahead in life and achieve something greater than they could have achieved in their home countries. And he wanted to help build a social institution that would do that even better. And so over the course of his life, he helped to fund more than 2,500 libraries around the world, about 1,700 of which were in the United States, and he called the greatest of them Palaces for the People. The library, as Carnegie saw it, was a place where a person who worked in a factory or lived in a tenement building and experienced life as crowded and uncomfortable and rushed most of the time could go and escape all of that. And so the great Carnegie libraries have high ceilings and big windows and spacious rooms where a person can go and read and think and achieve something that they feel proud of. And I just thought that was a beautiful phrase when I heard it and it became the title for the book.
SPEAKER_04: Mm-hmm. You talk about libraries as being the perfect example of what you call social infrastructure. So what is social infrastructure more broadly? Yeah, well, it's a pretty new concept, especially in the United States.
SPEAKER_01: But when I use social infrastructure, what I mean to say is that there is a set of physical places and institutions that shape our social life. And social infrastructure is just as real as the infrastructure for water or for power or for communications, but we haven't been able to see it because we don't have a concept for it. And what I've learned over the course of my work as a social scientist is that when we live in places where we invest in social infrastructure, places like libraries or parks, schools, athletic fields, we reap all kinds of benefits. We become far more likely to interact with people around us, whether they are friends and family or neighbors who we haven't gotten to know. And when we don't invest in social infrastructure, if we neglect it, if we let it fall apart, we tend to grow more isolated.
SPEAKER_04: You mentioned that social infrastructure is more invisible than hard infrastructure. How is it that you were able to see it for the first time?
SPEAKER_01: Yeah, well, the first time I thought about social infrastructure was when I was a graduate student doing a research project on a heat wave in Chicago, the city I grew up in. And I was puzzled by something very strange in this heat wave. It was a disaster in 1995 that killed more than 700 people. And as a social scientist, I was interested in understanding the patterns. The first pattern I observed was the most predictable thing that could happen in a disaster, and that's that the poor neighborhoods, the segregated neighborhoods on the south sides and the west sides of Chicago had the highest death rate by far, and that's not interesting. It's kind of politically important because it's a story about where resources go and where vulnerability is, but scientifically it's what you would expect. But when I look even more closely at the patterns, something really puzzling did emerge, and that is that there were a bunch of neighborhoods that demographically looked like they should have fared very badly in the disaster, but in fact proved to be strikingly resilient. They were safer even than the most affluent neighborhoods on the north side. And even more interestingly, there were these pairs of neighborhoods where the demographics were identical, like the same proportion of old people and poor people and African-American people, and they were separated by just a street, they're literally neighboring neighborhoods. And one neighborhood would have an astronomically high death rate, and the other would be one of the safest places in Chicago. And the numbers alone couldn't tell the story of what was going on. So in kind of classic ethnographer style, I started traveling around and spending time in the neighborhoods, and what I observed is that the places that had low death rates turned out to have a robust social infrastructure. They had sidewalks and streets that were well taken care of. They had neighborhood libraries, they had community organizations, they had grocery stores and shops and cafes that drew people out of their home and into public life. And what that meant is that on a daily basis, people got to know each other pretty well. They used the social infrastructure to socialize. And so when this crisis happened in Chicago, they knew who was likely to be sick, who should have been outside but wasn't, and that meant they knew whose door to knock on and who to help. Meanwhile, in the neighborhoods that had really high death rates, the social infrastructure was depleted. There were a lot of abandoned properties, empty lots, abandoned houses. Sidewalks were often cracked and broken, very little commercial life, not a lot of institutions there, and that meant that people were likely to stay home. And unfortunately during the heat wave, this was a deadly thing to do. And I realized at the end of that project, actually it was social infrastructure, not the traditional hard infrastructures that we normally think of that explained who lived and who died that week in Chicago.
SPEAKER_04: The Chicago heat wave convinced Eric that social infrastructure was vital to public health and safety in cities. And so years later, when Superstorm Sandy hit the New York area, he wanted to make sure people knew that it was going to take more than just seawalls to make New York safer and more resilience in the face of climate change. He got involved in a competition sponsored by the federal government called Rebuild by Design. And again and again, he emphasized to the various design teams, the importance of building infrastructure that brings people together.
SPEAKER_01: But one day I was taking one team around a neighborhood in Brooklyn and they came up to me and they said, Eric, we've been listening to you talk about social infrastructure and how important it is. And we realized that the design that we're going to propose for this competition is going to be right in line with that. We have this idea for something we're calling a resilience center. And I said, wow, that sounds amazing. Who wouldn't want a resilience center? Can you tell me about it? And they said, okay, so this resilience center is going to be a nice building that will put in a vulnerable neighborhood in a town in Connecticut. And we see it as a prototype that we could build in cities all over the country. And it will be open as much as possible. It will be spacious. It will have flexible uses. It will be staffed by personnel who are aggressively welcoming, let's say. Their job is really to make everyone feel like they're welcome all the time. And we know that very young people and very old people are most at risk and most need kind of resilience at home because they might not be as mobile as other parts of the population. So we're going to have all kinds of special programming for kids, things like story time in the morning. And since we know that kids come with caretakers, parents or grandparents or sitters, we'll do something for them too. Maybe we'll give them access to Wi-Fi and computers. And we really see this resilience center as an amazing new institution that could strengthen people who live in every vulnerable part of the country. And I said to them, wow, that's an amazing idea because I'm a professor and I'm used to telling people first that their ideas are amazing. And then I said, have you ever heard of a library? Because clearly they had just redesigned the wheel. And at first I thought it was a little crazy. But then I realized that it was completely predictable and forgivable because we live in a moment where so many people think of the library as an obsolete institution, right? We think it's a relic from another part of our history and that it's not used much by anyone, even though it turns out that nothing could be further from the truth. And so I realized that I really needed to spend more time in libraries myself and to write something that reminded people just all of the extraordinary things that libraries do as social infrastructure, because they're such valuable institutions for us and yet they are taken for granted and in many parts of the world and the country on the chopping block.
SPEAKER_05:
SPEAKER_04: And so Eric started visiting libraries all over the country. He went to small town libraries and suburban libraries, big city libraries designed by famous architects and small neighborhood libraries in little brick buildings. And each time he found lots of people using the library and many of them using it in some pretty surprising ways.
SPEAKER_01: One of my favorite programs came from the Brooklyn library where they created the library lanes virtual bowling league, which meets weekly in the basements and kind of community centers inside libraries, the kind of common rooms. And the context for understanding why these things are so amazing is that about 20 years ago, a great social scientist named Robert Putnam wrote a book called Bowling Alone. The complaint was like people used to do things together collectively in formal groups and now everyone like in Putnam's nightmare from 1999, everybody was just watching television at home together in the living room, which I now think of, now that I have kids who have like their own mobile devices, that's like a socialist utopian fantasy to me. Like, oh my God, if only we could have a night together watching the same screen, it would be amazing. But what happened in Brooklyn is that these kind of brilliant people realize there's all these older people who live alone in neighborhoods around New York City and they're exactly the people who would have been most likely to die in the heat wave in Chicago, right? And they have to do special programming for them. Some older people are bookish and want to do arts things, but some actually want to be physical and exercise and be social that way, and they need to be. So they created this program called Library Lanes and once a week, this group of older people come together and they put on actual bowling jerseys with their library name on it and a librarian connects an Xbox to a television and they compete against other library teams. And I'll tell you, like I'm a sports junkie, I spend my weekends following my son around to his soccer games, I like to go to professional and college games. I'm not lying, Roman, when I tell you that like I haven't been to a sporting event as exciting and collectively effervescent, the sociological praise, as this incredible match in East New York where this group of older bowlers came back and crushed it in the final frames to win their match. It was amazing. Oh, that's so great.
SPEAKER_05:
SPEAKER_04: We bowling tournaments is not exactly what people think of when they think of a library and probably isn't, certainly wasn't what Andrew Carnegie thought of when he thought of the library. So what are some other examples of how a library is being used today outside of the conventional? Like you get a library card, you get books and stuff.
SPEAKER_01: Yeah, my goodness, I was just thinking about Andrew Carnegie being told about all the things that these palaces for the people have turned into. I hope he would like them. I mean, let me tell you about some of the things that I saw. First of all, the libraries remain places where lots of early literacy development happens and every morning, often before the library would open, the librarians would open the doors for groups of preschoolers or kids from day camp who would come in with teachers and get exposed to books and be told stories. And there's so many people who just can't afford books and don't have books at home or have parents who speak another language and they come to the library to learn to read and to learn to love books and that's amazing. Probably Carnegie anticipated that, but he probably would not have seen that libraries have now become the places where people who used to be incarcerated come more than any other institution to search for a job, to get help putting a resume together. He probably would not have anticipated that libraries have become the places where there's more instruction for English as a second language, more citizenship classes than any other public institution. He probably didn't anticipate that libraries would do things like karaoke hours for immigrant communities that want a good place to sing together. I don't know that he would have seen all the teenagers who come to the library at the end of the school day because it's the safest and warmest or if you're in a hot place, coolest place where you can study, apply for college or just kind of mess around and play video games in a social way. I'll tell you, I saw so many kids come to libraries to play games and when they played games together there, they did it in a way that was very collective and very social. It was not the kind of stereotypical image of a kid in a hole in their own basement being on their own. They were socializing in this very new way. Libraries are just doing an enormous number of things. I really think that we fail to recognize how lucky we are to have inherited this institution. I don't know if you saw this, but about a year ago there was an article that came out in Forbes magazine where an economist argued that libraries are in fact obsolete and said, you know, if you don't show me the cost benefit analysis that cashes out the value of the library, I think we should stop all the public contributions to them, knock them down and replace them with Amazon stores. At first I thought my friends were just trying to troll me by planting this article in Forbes because they knew I was writing about the library, but then it turned out it was real and this amazing thing happened. The librarians of the world united and got on Twitter and wrote the most eloquent testimony to the ongoing power of libraries to convene people. They wrote such amazing things that Forbes literally took the article down the next day. It's one of the few good things that Twitter has ever done for the world. When I tried to think of what a great social infrastructure is, it's not that libraries are the only social infrastructure, hardly, but they're just about the most effective social infrastructure that I can imagine. And it is a shame that we don't make more of them by maintaining them or updating them in the way that they deserve. Right.
SPEAKER_05:
SPEAKER_05:
SPEAKER_04: I mean, because they're still radical and innovative today. That's what's so amazing about them.
SPEAKER_01: They've reinvented themselves. And one of the things that's so striking about libraries is that the local staff has the capacity and agency to develop programming that works for the community that they're in. Right. There's no strong, hard rule that says a library has to do X, Y, or Z things. So a library can be, it can lend tools, it can lend seeds, it can lend clothes to people who need better clothes for a job interview. It can do programming in all kinds of languages. I'm sure listeners can think of 50 things that happen in their libraries that I don't even know about. Has the design of these spaces shifted as they've started to accommodate all these other
SPEAKER_04: activities besides books and magazines and newspapers?
SPEAKER_01: Very much so, although not as much as it could if libraries had more resources to play with. And one of the things that I've seen is certain municipalities have recognized the value of libraries and have invested in new facilities that can do other things. Most libraries need to have a special room or set of rooms for teenagers now because so many of them come in in the afternoon that they can quite easily take over the place and make it difficult for other people. So you see a lot of teen rooms. Unfortunately, libraries have become these institutions of last resort for people who slip through the cracks in our safety net. And so you'll find homeless people and people with mental illnesses and people who are really struggling to get by, oftentimes people with drug addiction, who come into libraries and need a special kind of protection or assistance. And some libraries, including in San Francisco, have really been aggressively experimenting with ways to provide more supportive environments like that. Other countries have made massive new investments in national library buildings that do extraordinary things. The new library in Helsinki is amazing. There's a new library in Calgary that's amazing. And some American cities are beginning to invest in libraries as well. But generally speaking, when that happens, we invest in kind of the bright, shiny central library that patrons are likely to feel proud of rather than in the branch libraries, which are really the lifeblood of the system.
SPEAKER_04: So in the book, you also talk about crime as an infrastructure issue, which was a really kind of subtle nuance on the broken windows theory that I found really intriguing.
SPEAKER_01: Yeah. I don't know how much people know about the broken windows theory of policing and crime, but this kind of classic essay at this point from James Q. Wilson and George Kelling that said that when there were broken windows in a neighborhood, people perceive the broken windows as a sign that no one is organizing the neighborhood, that no one has social control. And the notion is that criminals realize that they could get away with anything in a place like that, and so did. And intriguingly, when the original broken windows article came out, it was used as a justification for bringing lots more police into poor neighborhoods, right? Broken windows theory got us the stop and frisk policing and zero tolerance policing, because the notion was if you've got disorder, you need to make sure that there's a lot of extra help to keep criminals from doing their thing. And that is a big reason that we have this kind of system of mass incarceration that's really transformed the United States and especially poor neighborhoods. And having spent a lot of time thinking about the power of social infrastructure and physical places, I found myself asking this question, like, what would have happened if we had responded to broken windows not by sending in so many police officers, but by fixing the damn windows, right? Like, how did nobody ever think of that? And it's really weird, like, I went back to the original article when I had that thought, and I found that if you read it closely, the chain of events that leads to this idea that we should send in more police and do zero tolerance policing is a neighborhood gets abandoned, property gets abandoned, graffiti goes up, a window's broken, and then things kind of spiral out of control. So why is it that the theory wasn't called the abandoned property theory, right? It's a horrible title, right? Broken windows is an awesome title, right? We have bowling alone and broken windows and these great, like, catchy phrases that turn out to justify really terrible social policies. And in the case of the broken windows thing, it didn't even work. So we forgot all about the abandoned property part. So I started asking, like, what would happen if we had fixed the windows, if we did fix up that property? And when I asked, it turns out that someone else had thought about it much more than I had. There's this team of scientists at the University of Pennsylvania that had been asking a similar question, and they wound up teaming up with the city of Philadelphia, which has tens of thousands of abandoned properties and empty lots, and also the Pennsylvania Horticultural Society, which sounds like an old person's gardening club, but turns out to be this powerhouse operation that helps to control all this vacant land in Philadelphia. And they started one of the most exciting social science experiments that I know of happening right now. And for more than a decade, they've been doing this thing, which is they kind of randomly select blocks where they will make simple interventions. So if there was an abandoned house, they would board up the building and prevent squatters or potential drug dealers or criminals from using the property. And if it was an empty lot that would have weeds and debris and all kinds of garbage that would make it a public health hazard, they would clean it up, mow it down, and put in a little pocket park, maybe plant a tree, put in a bench, put a wooden fence there. And they wanted to see what happened in the places where they made the intervention and what happened in the places that they left alone. And the results were staggering. They achieved almost a 40% decline in gun violence around the abandoned properties that they treated. And that's a staggeringly high number to get that. And that has been durable over the course of a decade. What's more, they hooked up heart rate monitors to people who live in those neighborhoods. And they found that even for a resident, when you walk by an untreated property, just an abandoned place that was left to become a site of debris, people's heart rates really spike dramatically. And of course, we know that stress-related diseases are especially high in poor neighborhoods that have a lot of abandonment. But when people walk by a place that's been treated and turned into a little park, their heart rate hardly changes. And again, it's just an amazing thing to achieve with a modest investment in social infrastructure.
SPEAKER_05:
SPEAKER_04: And did the crime just move from one place to another, or did it just reduce in total?
SPEAKER_01: Yeah. I mean, that's what they thought was going to happen, that you fix up one block and crime just bounces to the next one. But the amazing thing here is it didn't. It turns out that we think of crime as being about bad individuals doing bad things. And no doubt that's part of the story. But a lot of crime is just situational. If you create a city with lots of places where no one is in control and no one feels a sense of responsibility and people have a hard time managing things, you create situations where crime is more likely. But if you take those situations away, the crime just doesn't happen. And so the answer is no. They did not get the crime bouncing elsewhere. It simply didn't happen. Wow.
SPEAKER_04: So, I was reading your book, and I think about myself in the city and how I interact with people and how my lived experience and my idealized experience sometimes are not in a complete concert. So, if I were a planner, I'd plan for social infrastructure. If I were a mayor, I'd pay for it. But as a person that's logging through life, I don't always want to encounter people. And so when we build-
SPEAKER_01: I live in New York City, man. I get that. Totally.
SPEAKER_04: So, when we build social infrastructure, how do we make sure we're designing for our true selves and not our idealized selves? Yeah.
SPEAKER_01: Well, it's my take here that there's no shortage of places where people can hunker down and get their own private space these days. We've created a whole society based on our idealization of privacy and autonomy. Right? I mean, it used to be that families shared bedrooms together. Right. Right? Like, families shared beds together. Now, I know so many people who moved out of their cities because they felt like their kids needed to have their own individual bedrooms. Right. Right? I mean, it's just- So, I'm with you that we all need a space for privacy. And in fact, a library is a really amazing social infrastructure in part because it combines shared tables and programs and activities with little nooks where a person can go and anonymously be in their own head. Right. Right? And a park does the same thing. A park can be a place for collective life, and a park can be a place where we go to be like Thoreau and have our own time and space. I think you're right. We always need to be mindful of those things. We don't want to force people out into the public realm. But my sense right now is that it's the publicly accessible public realm that's really in short supply.
SPEAKER_04: I'm intrigued by this idea of public ownership and how we convey that. I mean, I think one of the reasons why the pocket parks work and libraries work is because we feel like we own them when they're done right. We feel like we belong. And that makes everyone closer connected. But also just like they treat the world better when it's ours versus a private space that we can just occupy as long as we are buying that cup of coffee. How do we make sure we make things so that everyone feels like they're really a part of it?
SPEAKER_01: Oh, man, that is such a tough question. And I've been thinking about it a lot, especially in light of the past year where we've started to see more publicly just how restrictive and exclusive some of our most valued semi-public spaces can be. Remember that video that circulated about the two African-American guys in Philadelphia who went into a Starbucks? And they went there. Tell me if this has ever happened to you. You go to meet somebody and they're late. Yeah, like all the time. Have you ever experienced that? So these guys go and I know that I've sat in Starbucks waiting for someone who doesn't show up for 10, 20, 30 minutes, an hour, and no one's ever said anything to white professionals. Small academic guy. But these two guys, they don't get asked to buy something. They don't get politely asked to leave. They get arrested for being in this shared space. It's a crazy thing. And so in that context, people who get in feel entitled and privileged. And there are a whole bunch of people who are left out altogether. And that alerted me to the sense that to the extent that our public space and our public realm, our shared spaces are part of the commercial economy, they are really restrictive. You have to be able to pay. You have to be let in. And there are a lot of places, especially in gentrifying neighborhoods and cities, where people just know that they're not welcome because it costs $7 for coffee or $9 for ice cream or they don't take cash at all. They're only for people with credit cards. And I have to say, one of the most amazing things I observed in the public libraries where I spent time is that there are places where this impossible community of people who are so different from one another come together. And all kinds of people who have real struggles come, too, because there's just not space for them anywhere else. And in the year that I spent going to the library pretty much every day, I can count on one hand the number of times that the police had to be called in and that there was a real security concern because people were acting out towards one another. Most of the time when people go into libraries, they recognize that they are being respected and dignified and honored. And I think it brings out the best in us. So I think it's a great question. What kinds of public places can do that, can exalt our experience in the world? In the way that a library can? And what can we do to make sure that the places that we built do that even better?
SPEAKER_04: Is there any momentum towards more social infrastructure? Do we require a modern day Carnegie? Do we require our government to do more? Do we require us to just demand more? What is it gonna take? And do you see any evidence that it's happening?
SPEAKER_01: It's an urgent question. How are we going to pay for this? And it's true that Carnegie was a philanthropist and philanthropic dollars went to build a bunch of libraries. And I closed the book by noting how strange it is that we live in a world with these kind of titans of the information age who have made billions of dollars with things like social media and computing and who haven't made contributions to social infrastructure in a way that I would like to see. In fact, one of the really off-putting things for me about Mark Zuckerberg's use of the concept social infrastructure is that he's been promoting Facebook as the social infrastructure he uses that language for the 21st century and says Facebook is where we'll go for meaningful interactions. And yet if you go to the Facebook campus in Menlo Park, no one on Earth has spent more money on actual physical social infrastructure than Mark Zuckerberg. It's a worker's paradise there, right? The bike paths and the yoga studios and the shared spaces for serendipitous encounters and the massages for people while they're coding at their desks. It's amazing there. And in fact, the people who work in those companies don't let their kids go on the devices because they know how dangerous a phone can be as social infrastructure. So on the one hand, I kind of want to see the big philanthropists of our time spend more on things like libraries, but I also know in my heart that philanthropic dollars are ultimately inadequate and they're kind of like randomly distributed to the places where the philanthropists tend to spend time. And that if we're ever really going to make this work, it's going to have to be through a public commitment, like a major public works program. And I think it's just a matter of time until we do that. But clearly we're going to have to muster up the collective will for it. And we certainly can't rally for it and call for it if we don't have a name for the thing that we want. And that's one reason why I hope that social infrastructure is sticky, that it means something. Because we have no problem paying for infrastructure when it comes to the things that we think of as critical. The infrastructure is one of the few things that both Trump and Clinton agreed that we needed a few years ago. I just hope we can recognize the need for social infrastructure and find some way to persuade the people who are running our government that without their support it will never happen.
SPEAKER_05:
SPEAKER_04: It's we need like a social infrastructure week. I'm thinking more like a decade.
SPEAKER_01: At least. And look, if you look at any report that comes from the World Bank or even our own government, they recognize that we will soon be spending tens of billions of dollars and then hundreds of billions of dollars and trillions of dollars internationally to build new infrastructure. Because the systems that we have to keep us in the modern world simply don't work. And we know it's true in the case of the subway and we know it's true in the case of the power grid. And it's my observation that it is also true, maybe even more true, in the case of our social infrastructure. They have just been absolutely neglected. And if we want to support the kind of social life that we all need, regardless of our politics, regardless of our income, regardless of where we live, that we all need to live well and be better connected with each other, we're going to have to find a way to invest in it.
SPEAKER_04: Eric Klenenberg's book is called Palaces for the People. You will enjoy reading it and nodding vigorously along with it. You can get it at a bookstore near you or, you know, you can also get it from the library. Up next, Avery Truffleman joins me in the studio for a little announcement. Stay with us. If you want to give your body the nutrients it craves and the energy it needs, there's Kachava. It's a plant-based super blend made up of super foods, greens, proteins, omegas, vitamins, minerals, antioxidants, and probiotics. In other words, it's all your daily nutrients in a glass. Some folks choose to take it as the foundation of a healthy breakfast or lunch, while others lean on it as a delicious protein-packed snack to curb cravings and reduce grazing. If you're in a hurry, you can just add two scoops of Kachava super blend to ice water or your favorite milk or milk alternative and just get going. But I personally like to blend it with greens and fruit and ice. You know, treat yourself nice. Take a minute and treat yourself right. You'll get all the stuff that you need and feel great. Kachava is offering 10% off for a limited time. Just go to kachava.com slash invisible, spelled K-A-C-H-A-V-A and get 10% off your first order. That's K-A-C-H-A-V-A dot com slash invisible. Kachava.com slash invisible. The International Rescue Committee works in more than 40 countries to serve people whose lives have been upended by conflict and disaster. Over 110 million people are displaced around the world. And the IRC urgently needs your help to meet this unprecedented need. The IRC aims to respond within 72 hours after an emergency strikes, and they stay as long as they are needed. Some of the IRC's most important work is addressing the inequalities facing women and girls, ensuring safety from harm, improving health outcomes, increasing access to education, improving economic well-being, and ensuring women and girls have the power to influence decisions that affect their lives. Generous people around the world give to the IRC to help families affected by humanitarian crises with emergency supplies. Your generous donation will give the IRC steady, reliable support, allowing them to continue their ongoing humanitarian efforts even as they respond to emergencies. Donate today by visiting rescue.org slash rebuild. Donate now and help refugee families in need. Pairspace is the all-in-one platform for building your brand and growing your business online. Stand out with a beautiful website, engage with your audience, and sell anything—your products, content you create, and even your time. With member areas, you can unlock a new revenue stream for your business and free up time in your schedule by selling access to gated content like videos, online courses, or newsletters. This summer, why not share your adventures with your followers in a newsletter, or maybe make some fun video compilations of all your summer escapades? Now you can create pro-level videos effortlessly in the Squarespace Video Studio app. You can easily display posts from your social profiles on your website, or share your new vlogs or videos on social media, automatically push website content to your favorite channels so your followers can share it too. Plus, use Squarespace's insights to grow your business. Learn where your site visits and sales are coming from and analyze which channels are most effective. Go to squarespace.com slash invisible for a free trial and when you're ready to launch, use the offer code invisible to save 10% off your first purchase of a website or domain. So I'm in the studio with Avery Trafman, producer at 99% Invisible and creator and host of Articles of Interest and we have an announcement.
SPEAKER_03: We do. But wait, this is the wind up to the announcement. I recently went on a tour of the San Francisco Goodwill Processing Center, like where when you donate something to Goodwill and you're in the San Francisco area, it goes to this warehouse to get sorted and moved to the place, to the location where it will be sold. And it was this huge kind of a hanger of a building and there was so much activity and they are running out of space. The amount of stuff they have has increased by 30% because of Marie Kondo because everyone, and also because it was the end of the year and everyone wants to get their donations in for taxes, but they just were running out of space to put, and it was just racks and racks and racks and racks and racks and racks of clothes. And it's pretty overwhelming when you see it all in one place. And it seems to me in this world of ours, there has never been a better time to talk about what you wear and really take a look at what you own and think about it. Which you did in your groundbreaking podcast within a podcast called Articles of Interest,
SPEAKER_05:
SPEAKER_04: which is now not just a podcast within a podcast, it has its own feed. That's our announcement. So you know, you can go onto iTunes or Apple podcasts or radio public or Google play and download all the episodes of Articles of Interest. We did this because we know that many of you heard them and if you're listening to 99PI right now means you already subscribed to 99PI, but we wanted them available, you know, almost like for archive purposes. So you can just go listen to Articles of Interest and you can share that. And I think that's really, really great. So we have a new feed available for that.
SPEAKER_03: And also on the feed is the theme song, which so many people have asked about. It's by Sasami Ashworth. She's amazing and she has an album out now, but this song, the theme song of Articles of Interest, which is so beautiful and has been stuck in my head for months now, it's so good. And you can only get that, well, some fans have uploaded it to YouTube, but if you want to listen to it extremely conveniently on your phone, it's on the feed for Articles of Interest. So you can just get it.
SPEAKER_04: So if you go subscribe to Articles of Interest right now, you can get all six episodes and maybe you heard them, but you should definitely hear them again. I heard them a bunch of times and they always reveal more and more because they're sort of densely constructed and they speak to each other in cool ways and you'll notice it more when you listen to it again. And you also on the feed, you'll get Sasami's theme song, which we commissioned like an original commission for this series. And you'll have them all right there, all like little seven episodes of something to listen to.
SPEAKER_03: Also, I need your help because last night when Roman told me that the feed was up, I went and I checked it out right away. And if you just go to the iTunes store and you search Articles of Interest, it'll come up and it already had like at the moment it was born, someone gave it a review and it's
SPEAKER_02: a one star review and it just says, yo, this podcast is insufferable, which is just a great welcome to the world of podcasting. So here's the deal.
SPEAKER_04: Here's what you're in charge of now. Like you, fair listener, go review Articles of Interest, give it five stars. I mean, the thing is that Articles of Interest was called out at the end of last year as the best podcast of the year from a lot of people. And if you're one of those people that admired it as much as we did here and people did largely out in the world besides this guy who said, yo, it's insufferable, go give it five stars. Go download it again, share it with your friends. This is an easy way to do it instead of going to, I don't know, I don't even know what episodes it was like episode three, 10 to three, three 16 or something. So now it's, now it's all buried, but now you can go find it on its own, subscribe it. Let's run it to the top of the charts and let people find it again. I would really, really enjoy that. So go out there and spread the word people.
SPEAKER_03: Or it can be a, it can be any number of stars you want. I just want more variety than one star review. Just do five.
SPEAKER_04: We need to bury this guy, this yo guy. And I'm certain it's a guy. But this is the thing.
SPEAKER_03: This is the thing. He was, he, he, he rated it so quickly. I don't know if he hates me or like loves me like this. He found this something, but he's amazing.
SPEAKER_04: Go pile on a bunch of five star reviews that would make me happy and then get the average, get the average up and share it with people and go listen to the episodes again because they're really, really great. So anyway, so that's our little, so that's our announcement.
SPEAKER_03: Happy birthday articles of interest. It's our happy independence day.
SPEAKER_04: And you mentioned going to Goodwill. And so that means you're probably doing stuff. I'm doing stuff.
SPEAKER_03: I'm sniffing around. Listen, listen, listen to announce one's intentions is ultimately to broadcast one's failures. So I don't want to, I don't want to jinx anything.
SPEAKER_04: So just know that there's, there's also stuff going on with articles. Anyway, you'll hear more about that over time. All right.
SPEAKER_03: Thanks, Avery.
SPEAKER_04: Thanks Roman. 99% invisible was produced this week by Emmett Fitzgerald, music by Sean Riau. Katie Mingle is our senior producer. Kurt Kohlstedt is the digital director. The rest of the team includes senior editor Delaney Hall, Sharif Yousif, Avery Treffelman, Taron Mazza, Joe Rosenberg, Vivian Lee, Sophia Klatsker and me Roman Mars. We are a project of 91.7 KALW in San Francisco. And produced on Radio Row in beautiful downtown Oakland, California. 99% invisible is a member of radio topia from PRX, a fiercely independent collective of the most innovative shows in all of podcasting. Find them all at radiotopia.fm. You can find the show and join discussions about the show on Facebook. You can tweet me at Roman Mars and the show at 99PI.org. We're on Instagram, Tumblr, and Reddit too. But if you want links to Eric's book and the articles of interest feed, look no further than 99PI.org.
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