317- Built to Burn

Episode Summary

Title: Built to Burn Summary: Paragraph 1: The podcast discusses the issue of destructive wildfires in California. It focuses on the work of Jack Cohen, a research scientist who studied the causes of home destruction in wildfires. After the 1980 Panorama fire that destroyed hundreds of homes, Cohen analyzed how the homes burned and realized most had wood roofs that caught fire from wind-blown embers. Paragraph 2: This led Cohen to shift focus from firefighting to home design. He researched all the ways homes can ignite in wildfires - from radiant heat, direct flame contact, and especially flying embers accumulating on flammable parts of homes. Cohen developed the concept of the home ignition zone - the house and 100 feet around it - and guidelines for making homes resistant to wildfires. Paragraph 3: Cohen concluded that extreme wildfire behavior alone does not determine if a home burns. With proper home design and landscaping, homes have a good chance of surviving regardless of the fire's intensity. This meant we could let more natural, low-intensity fires burn to restore forest health while still protecting homes. But firefighting agencies resisted Cohen's ideas at first, leading to personal and professional adversity for him. Paragraph 4: While Cohen's concepts like defensible space and fire-resistant home design are more accepted today, huge challenges remain in implementing them. Homeowners face financial, legal, and motivational obstacles to undertaking preventative measures. Meanwhile, fire agencies remain focused on emergency response rather than prevention. More work is needed to shift mindsets and policies to embrace Cohen's vision for fire-resistant communities.

Episode Show Notes

After the massive Panorama Fire in southern California in 1980, a young fire researcher named Jack Cohen went in to investigate the houses that were destroyed and he found something surprising

Episode Transcript

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Go to B-O-M-B-A-S dot com slash 99 P-I and use code 99 P-I for 20% off your first purchase. That's Bombas. B-O-M-B-A-S dot com slash 99 P-I. Code 99 P-I. This is 99% invisible. I'm Roman Mars. Over the past few days, Californians have watched as the car wildfire has raged through the northern part of the state. The fire started a little more than a week ago. Fueled by dry brush, high temperatures, and strong shifting winds, the fire has moved from a national recreation area into the nearby city of Redding. As of this recording, six people have died, 19 people are reported missing, and thousands have evacuated. The fire is only 20% contained. Wildland fires aren't new in California, but with climate change, our fire seasons are becoming longer, and fires are becoming bigger and harder to fight. So for the next two weeks, we're going to look at the issue of wildfire, some design solutions, and just how complicated they can be to implement. The Santa Ana winds of Southern California are sometimes called the Devil Winds. They pick up in the late summer and early fall, sweeping down from the mountains and across the coast. They're hot, dry, and known for creating dangerous fire conditions. SPEAKER_11: In late November of 1980, as the Santa Anas blew in at up to 90 miles an hour, an unknown arsonist lit a fire near Panorama Point in the San Bernardino Mountains. That's reporter Stephanie Joyce. SPEAKER_11: Pushed by the wind, the fire grew and quickly spread down the mountain towards the city of San Bernardino. This is the city's then fire chief talking to a reporter. SPEAKER_00: Again, we had extremely strong winds. Humidity was somewhere about 10. SPEAKER_02: Another local fire chief said they called in all available resources. And still, it wasn't enough. There was no stopping the fire. SPEAKER_03: All the conditions were just right for what we commonly refer to as a firestorm. SPEAKER_11: In just a few hours, the Panorama fire destroyed hundreds of homes and killed four people. It was one of the worst wildfire disasters in California history at the time. SPEAKER_02: It was also the fire that would make a young researcher question our entire approach to wildfires and conclude that we might be able to design our way out of the devastation they cause. SPEAKER_11: Jack Cohen was a few years out of graduate school and a recent transplant to California at the time of the fire. He was working as a research scientist for the Forest Service studying fire behavior. And he was interested in how the Panorama fire had destroyed so many homes, especially when there was such an overwhelming firefighting response. SPEAKER_03: A strike team of engines is five engines and they had 20 strike teams coming in right away. There would be a whole block of houses on fire and they could not deliver enough water. So they were calling in more hoses and moving a block down or two blocks down and losing that and then moving further and losing that. SPEAKER_02: So Jack started listening to the emergency dispatch tapes from the day of the fire. SPEAKER_11: Jack is a matter of fact kind of guy, a scientist, rational, not emotional. But almost 40 years later, he still chokes up when he talks about the desperation he heard in the firefighters' voices. The tapes are pretty hard to understand, but you can hear the emotion. SPEAKER_05: It was pretty emotional, particularly listening to the radio traffic. SPEAKER_10: Because of how they couldn't fight it. SPEAKER_02: For those of us who mostly see wildfires on TV or in pictures in the paper, it's easy to imagine that a wildfire is like a tsunami of flames spreading across the landscape and destroying everything in its path. But Jack knew it wasn't that simple when he set out to piece together how the disaster had unfolded. SPEAKER_03: And so one of the things that I did was to look at when the first call came in to dispatch for a fire in this community, where was that call from, and where was the wildfire at that time? SPEAKER_05: And as Jack was listening to the tapes, he started to notice a pattern. SPEAKER_11: People were calling in about houses on fire long before the fire front ever reached their neighborhoods. SPEAKER_03: The wildfire was still actually on the other side of the ridge, about a half a mile away, burning up the hill. SPEAKER_11: These houses weren't burning because a wall of fire was racing through the community. SPEAKER_02: They were burning because of something else. The embers. As wildfires burn, they generate embers that are lofted downwind, ahead of the main body of the fire. And Jack realized most of the houses that burned had one extremely problematic feature in common. SPEAKER_03: As it turns out, every house had a flammable wood roof. SPEAKER_11: The embers were accumulating in the crevices around the dry wood shingles and setting fire to the houses from above. Across the street, in a development without wood roofs, most of the houses had survived. SPEAKER_02: And while that might not seem like a huge epiphany that houses with wood roofs burned and houses without wood roofs didn't, for Jack, it was that detail that made him rethink the entire wildfire problem. SPEAKER_11: Because when you listen to other people talk about the fire, they weren't focusing on the wood roofs. They were talking about firefighting. They were saying nothing could have been done. Like this captain in the San Bernardino Fire Department. SPEAKER_08: If we would have had as many as 500 units spread along the whole hillside there to protect those homes, I don't believe that we could have stopped that fire any better than we did under the conditions that we had. The only thing that I feel is that what could have saved those homes would have only been an act of God. SPEAKER_02: Jack didn't think that was right. The problem wasn't the firefighting response. The problem was that the houses were built to burn. And when Jack shifted his focus from the fire to the design of the homes, suddenly he found himself wondering if we were framing the whole problem of wildfire in the wrong way. SPEAKER_11: He wasn't the first to have that thought, but he was the first to do extensive research into exactly how homes burn and wildfires. SPEAKER_02: Some of that work put him at odds with some of the main firefighting agencies in the U.S. and nearly 100 years of fire policy and tradition. And even though his ideas are simple and compelling, they still haven't caught on in the way that he hoped they would. Maybe because fighting fires is as much a social and political problem as it is a technical one. SPEAKER_10: Do you feel frustrated most of the time? Yeah, most of the time. SPEAKER_02: For most of this country's history, our approach to wildfire has been driven by the sentiment fire is bad. SPEAKER_11: Before colonization, many Native American tribes set fires intentionally to regenerate wild plants and to create grasslands and habitat for game. When Europeans arrived, they brought fear of fire with them. SPEAKER_02: And over time, in much of the country, not only did we do away with the practice of setting fires, we actually started to extinguish naturally occurring fires too. In 1911, that became an official responsibility of the newly created Forest Service. SPEAKER_11: And in 1935, that policy even got a name. The 10 a.m. rule. It said the Forest Service should put out every new fire on public land by 10 a.m. the following day. President Roosevelt's Civilian Conservation Corps was on the front lines of implementing that policy. SPEAKER_06: We fought those fires night and day sometimes. Lots of days, especially in the spring, you could see smokes clear to the end of the world. SPEAKER_02: The belief was that with enough water and manpower, firefighters could put out any wildfire. And a huge industry rose up around that idea. It grew to employ tens of thousands of people with hundreds of millions of dollars a year being spent on planes and helicopters and fire crews. SPEAKER_11: And for a while, that brute force approach seemed to work. But those early firefighters had an advantage. For millennia, before the rise of modern fire suppression, wildfires had burned regularly through America's forests. They would eat up all the fuel. So when there were fires, they were often low intensity and stayed on the forest floor. SPEAKER_02: As firefighters began aggressively fighting fires, that balance started to change. With fewer fires burning, forests started getting more and more dense. SPEAKER_11: That meant when the forest did catch on fire, there was more material to burn and the fires burned hotter and bigger. SPEAKER_02: Effectively, by suppressing natural fires, we created something that turned out to be much, much worse. Here's Mark Finney. He's a fire scientist with the Forest Service. SPEAKER_12: Fighting fire really has some unintended consequences that may be even worse than the fire itself and often are. SPEAKER_02: Since the very beginnings of our fire suppression policies, there have been people arguing that it wasn't a good idea to put out every fire. But it took until the 1980s for that idea to really take hold. By then, it was also becoming increasingly clear that we couldn't put out every fire, especially as they got bigger and bigger. SPEAKER_12: We're not actually stopping them. We're just delaying them. There's the saying, a fire put out is a fire put off. SPEAKER_11: But even as the public in the 1980s started to accept the idea that fire was natural and necessary and fighting it had unintended consequences, not fighting it didn't seem like a viable option outside of remote wilderness areas. It's how could you stop fighting fires when they threatened people's homes? SPEAKER_02: Which brings us back to Jack Cohen and the Panorama fire. Once he started to focus on the home as the problem, not the wildfire, he wanted to know what made some houses more susceptible than others. SPEAKER_03: This was a question that I had in my mind, a curiosity question. What I'm trying to do is to establish a relationship between wildfire and home destruction. I want to know what that linkage is. How does this happen? SPEAKER_02: In the Panorama fire, it had clearly been the wood roofs. But in other fires, there were plenty of homes without wood roofs that burned too. SPEAKER_11: So Jack set about learning all of a house's potential weaknesses, all the ways it might plausibly catch on fire. The first thing he wanted to know was how close the flames of a wildfire had to be to a house for it to ignite simply from the radiant heat. SPEAKER_02: To answer that question, he did a series of experiments, including one in the late 1990s in northern Canada, where he set an actual forest on fire. SPEAKER_10: So you actually like cut plots into a forest? The boreal forest. SPEAKER_10: And then set them on fire? Yes. SPEAKER_10: And watched them burn? SPEAKER_11: Yes. What Jack found in the experiment was that an entire forest could be on fire, 30 feet away from the house, and nothing. It was fine. SPEAKER_02: But of course, Jack knew that the flames and the radiant heat weren't the only threats to the house. There were also the embers. He frequently found himself standing next to houses reduced to ash, and next to them, green trees. It was a telltale sign that the fire front never even reached the home. But the embers did. SPEAKER_11: Jack has a slideshow he likes to share with photos of burned houses. So this isn't going to be very audio friendly. SPEAKER_11: And it's like the optical illusion with the vase and the faces. At first, you look at the aftermath of a wildfire, and all you see is the destruction. You can see this. SPEAKER_03: But after a few slides, you can almost feel a transition in your eyesight. SPEAKER_03: Suddenly the green trees shift into focus, and it's easy to see that the home is often SPEAKER_11: the only thing that's burned. When you see it, finally, it's like a miracle. SPEAKER_10: You're like, oh, wow. SPEAKER_03: So one of the things that I always try to point out, because everybody that looks at news footage and pictures can readily observe no trees on fire and the structure burning. SPEAKER_11: So he did experiments to see exactly how the embers were setting houses on fire. And he discovered embers like to collect in lots of places, like in the corners of wood decks and in gutters full of pine needles and in attics with open vents. SPEAKER_02: Since a lot of people evacuate during a wildfire, there's no one around to douse the embers. They smolder and set fire to the entire house. SPEAKER_11: The more Jack thought about it, the more he came to believe that most ember fires could be stopped with some simple design solutions. SPEAKER_03: I mean, you don't have to live in a bunker. You don't have to cut all your trees down. SPEAKER_02: Jack began to develop guidelines for designing and landscaping homes to withstand wildfire. He started by drawing a buffer based on a conservative interpretation of those Canadian fire experiments. He called it the home ignition zone. SPEAKER_03: The home ignition zone is limited to the house and its immediate surroundings out to about 100 feet. SPEAKER_11: Between 100 feet and 30 feet from the house, the goal is to space trees so the fire can't jump between them and is forced to the ground. Between 30 feet and 5 feet, the goal is to landscape and design so the ground fire loses steam by removing fuels like tall grasses and wood piles. And within 5 feet of the house, the goal is to stop the fire dead in its tracks with things like rock beds and well-irrigated grass. SPEAKER_03: What I found is that you don't have to be very exotic about your design and materials in order to make the houses very resistant to ignition. SPEAKER_02: Jack also came up with a long list of suggestions for preventing ember fires on the house itself, from the big and obvious ones like replacing your flammable wood roof to the smaller, less obvious like making sure your garage door has a tight seal with the concrete and removing decorative juniper trees which are extremely flammable. SPEAKER_11: Some of these ideas were pretty intuitive and had been floating around for a long time. In many fire-prone communities, homeowners had long been encouraged to clear flammable vegetation from their properties and to maintain their homes in ways that would reduce their chances of catching fire. But Jack's experiments allowed him to put hard numbers to people's intuitions and to develop specific, evidence-backed recommendations for the changes homeowners should make. SPEAKER_02: And Jack's experiments also showed that when those changes were made, a house was much less likely to burn. In fact, he showed that was the main factor in whether a house was going to burn. It wasn't about the intensity of the fire or its size. It was really about what was happening within 100 feet of your home. SPEAKER_11: And that led him to a further, far more radical conclusion. SPEAKER_03: You can have extreme wildfire behavior, not control that, and yet still have houses survive. SPEAKER_02: In other words, we may not even need to fight fires as long as buildings near fire-prone areas are designed to withstand them. SPEAKER_11: It wasn't that there weren't other reasons to fight fires. But Jack said there was no need to fight a fire if the only goal was to save houses. And that ruled out fighting a lot of forest fires. SPEAKER_03: So we have the opportunity to separate the wildfire issues from the home destruction issues. We can separate those. SPEAKER_02: Which meant we could let more forest fires burn naturally and finally break out of the vicious cycle of fire suppression that leads to the largest infernos. Jack thought that he had come up with a way to save houses and let fires burn naturally. He thought it was a win-win. So in 1999, he presented a paper about his findings at a fire conference in San Diego. SPEAKER_03: So I give this paper in front of a group of mostly agency people. SPEAKER_02: People with the Forest Service and state fire agencies, people in a position to change policy. SPEAKER_11: And Jack says they are totally uninterested, like no questions. Jack is up there saying that it's really only what happens within a hundred feet of a home that determines whether it burns and no one seems to care. Except this one guy from an environmental group. SPEAKER_03: And as I'm walking out, he says, do you have a copy of that paper? SPEAKER_11: And Jack's like, sure, here's a copy. A few days later, a newspaper reporter calls asking about Jack's talk. Jack gives him an interview and the article comes out in a local paper. SPEAKER_03: And I don't exactly remember the headline, but it was something like, Forest Service has its head up its ass. SPEAKER_02: That wasn't the actual title of the article, but the story did imply that basically everything about how the Forest Service dealt with wildfires was wrong. SPEAKER_11: Because remember, the 10 a.m. rule had left us with this huge firefighting infrastructure. The Forest Service was spending hundreds of millions of dollars on planes and fire crews, and was approving massive logging projects on the grounds that thinning out the forest would help reduce the intensity of wildfires and save homes. And Jack was saying, actually, it would be way more effective if you just encouraged homeowners to maintain and retrofit their properties. SPEAKER_03: Nine o'clock in the morning, I get a phone call from Region 6, Forest Service, the fire director of Region 6. What do you think you're doing? SPEAKER_11: Jack knew immediately that he was in trouble. The way he remembers the conversation, the director told Jack he was putting those big logging projects in jeopardy. And that put the director in a sticky political situation. SPEAKER_02: But in the middle of getting chewed out by the director, Jack just doubled down. He says he knew what the data said, he knew the science wasn't wrong. And he told the director the logging projects weren't going to do much to save homes. SPEAKER_03: And I said, well, you might have a problem. Because the research I've done doesn't indicate that that's going to be very effective. That was the end of the phone call, and pretty much the beginning of adversity for the next three or four years at least. SPEAKER_13: I don't know, I wasn't at a level to know why there was resistance. SPEAKER_11: This is Shauna Legarza. She's currently the national director of fire and aviation management for the Forest Service. Back when Jack was first promoting his ideas, she wasn't in management. And so she wouldn't comment on the pushback that Jack says he faced. SPEAKER_02: She does say that over her 30-year career in the Forest Service, she's seen more and more emphasis placed on strategies like defensible space, which means clearing your property of flammable materials. And she's happy about that. SPEAKER_13: I believe that people taking more ownership in their home and having defensible space is number one. SPEAKER_02: But there's only so much the Forest Service can do to encourage people to make changes. A lot of that work falls on local governments and individual homeowners. And even today, not everyone is convinced that it's important to invest in the kinds of preparations that Jack recommends. Yeah, you know, so it's kind of scattered across the country. SPEAKER_13: Some communities don't believe a fire will ever happen where they're at. It'll never happen to me, and I'll never have to evacuate. And so I wanted to keep my trees and shrubs right by my house. And unfortunately, time is telling us or showing us that it does happen. Fire has no boundaries and no preference for where it burns. SPEAKER_11: And in the meantime, the Forest Service has a congressionally mandated duty to fight fires. Last year, the federal government spent more than $2 billion fighting fires, and just a small fraction of that on prevention and mitigation efforts. SPEAKER_12: Our culture views fire as primarily an emergency response activity. But if you treat fire only as an emergency response under emergency circumstances, you're missing out on all the preventative care you can do. SPEAKER_11: This is Mark Finney again. You'll remember he also works for the Forest Service. And while he was on board with Jack's ideas, he also understood that there were huge challenges to implementing them. There were reasons why they didn't catch on at first. SPEAKER_12: You can't just throw a bunch of scientific papers on the table and have everybody read them and go, oh, geez, thanks. That's what I needed. Now we have a different view of how things work. SPEAKER_02: There's too much history behind the idea that we've got to do something about fire, whether it's effective or not. We the public expect to see dramatic shots of airplanes flying over raging fires, dropping water on them. But when communities put the principles Jack articulated into practice, they work. There are several communities in Southern California built with wildfires in mind that have survived when nearby homes didn't. SPEAKER_11: But those homes are mostly custom designs in gated communities. They have homeowners associations that enforce strict rules about vegetation clearing and home design. Making changes elsewhere is more complicated. For starters, many homeowners may not even have 100 feet of space to clear and fireproof. It's expensive to replace your roof. For renters, they may not have the authority to make changes to their homes. And in many cases, there aren't incentives for people to invest. SPEAKER_02: Plus many homeowners just kind of instinctively get that the odds of being in a wildfire are extremely low. There are more than 40 million homes in wildfire prone areas and only a few thousand burn every year. Without someone compelling them to do it, homeowners might decide it's just not worth spending time and money to change their properties. SPEAKER_11: So even though Jack's ideas are pretty simple, they're not simple to actually implement in the real world. Jack tells this story about a friend of his who said that modifying homes to make them fire resistant isn't rocket science. SPEAKER_03: And I said to him, no, this is much harder. This is social science. And his comment is, oh, geez, we're screwed. SPEAKER_02: Jack's ideas have become more mainstream over time. Fire agencies like the Forest Service now talk a lot about defensible space. There's more emphasis placed on homeowner responsibility. Jack also helps start the prominent organization Firewise, which promotes fire preparedness. SPEAKER_11: Shauna Legarza, the Forest Service fire director, says that the enormously destructive fires of the last few years have also forced people to think about how to make their homes and properties more fire resistant. SPEAKER_13: I think every year there's going to be more awareness about wildland firefighting and evacuations and do you have defensible space or not, just because of the trends. Every year, we thought last year was the largest and most devastating fire year, and now we have this year, which is larger and more devastating than last year. Human fatalities, firefighter fatalities. SPEAKER_11: And with climate change, the fire season is only getting longer. So when I asked Legarza if she could imagine a future like the one Jack proposes, where the Forest Service would get out of the firefighting business. Boy, so I think we're a long ways from that, you know, so I mean, we're all bored for fire SPEAKER_13: adapted communities and resilient landscapes and for, you know, folks to have defensible space around around their structures and more healthy, resilient National Forest Systems land. We're a long ways from that. We are a long ways from that. SPEAKER_02: The Forest Service is currently fighting several dozen fires across the western United States. When you're that busy running around putting out fires, literally, it's hard to focus on how to prevent them from being so destructive in the first place. SPEAKER_11: Jack retired from the Forest Service a few years ago, feeling like all his research hasn't made much of a difference in the end. When he's watching the news, especially coverage of the past few destructive fire seasons in California, he's noticed there isn't a lot of talk about making homes more fire resistant or clearing defensible space. Instead, there's a lot about firefighting. The fire swept down the valley with apocalyptic fury. Overnight, the battle against the giant infernos intensifying. SPEAKER_02: Overwhelmed firefighters did what they could. SPEAKER_04: When that wind was blowing, there's not much you can do. There's no way you could stop a fire front like that. SPEAKER_00: The fire is now scorched more than... SPEAKER_03: One of the very frustrating things that I had experienced this past summer, particularly from the California fires, is the continued sense of fatalism. Oh, well, there's nothing that could be done. Well, no. The bottom line is that we can do something, it just doesn't have anything to do with controlling the wildfire. SPEAKER_00: This fire is now 45% contained in mandatory evacuation orders... SPEAKER_11: Using news footage from those California fires, something stands out, especially if you've spent a lot of time with Jack. Once you get over the shock of seeing neighborhoods reduced to ashes and the drama of firefighters talking about how there was nothing they could do to stop the flames, your eyes shift to something else. The green trees, untouched by fire, surrounding the burned out homes. SPEAKER_01: We are really in a battle with nature, that nature is more powerful than we are. About 11,000 firefighters are battling the fires, putting in grueling ships. SPEAKER_02: Next week, we'll be continuing to explore the issue of wildfire and just how hard Jack Cohen's ideas can be to implement in the real world. We'll look at one community in Southern California, which has been threatened again and again by fire. We have a preview of that story coming up right after this. SPEAKER_02: The International Rescue Committee works in more than 40 countries to serve people whose lives have been upended by conflict and disaster. Over 110 million people are displaced around the world, and the IRC urgently needs your help to meet this unprecedented need. The IRC aims to respond within 72 hours after an emergency strikes, and they stay as long as they are needed. Some of the IRC's most important work is addressing the inequalities facing women and girls, ensuring safety from harm, improving health outcomes, increasing access to education, improving economic well-being, and ensuring women and girls have the power to influence decisions that affect their lives. Generous people around the world give to the IRC to help families affected by humanitarian crises with emergency supplies. Your generous donation will give the IRC steady, reliable support, allowing them to continue their ongoing humanitarian efforts even as they respond to emergencies. Donate today by visiting rescue.org slash rebuild. Visit now and help refugee families in need. 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Learn where your site visits and sales are coming from and analyze which channels are most effective. Go to squarespace.com slash invisible for a free trial and when you're ready to launch, use the offer code invisible to save 10% off your first purchase of a website or domain. SPEAKER_02: This show is sponsored by better help. Do you ever find that just as you're trying to fall asleep, your brain suddenly won't stop talking? Your thoughts are just racing around. I call this just going to bed. It basically happens every night. It turns out one great way to make those racing thoughts go away is to talk them through. Therapy gives you a place to do that so you can get out of your negative thought cycles and find some mental and emotional peace. If you're thinking of starting therapy, give BetterHelp a try. It's entirely online designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist and switch therapists at any time for no additional charge. Get a break from your thoughts with BetterHelp. Visit BetterHelp.com slash invisible today to get 10% off your first month. That's BetterHelp. H-E-L-P.com slash invisible. Next week on the show, we're going to look at just how complicated it can be for a community to figure out what to do when they're faced with the regular threat of destructive wildfires. And to do that, we're going to spend some time with one community in Southern California. It's called Montecito. It's right next to Santa Barbara, and Darryl Cagle has lived there since the mid-60s. SPEAKER_14: It's a lovely place, and it's where I grew up, and it's very comforting to be in the place that is so familiar. SPEAKER_02: The hillsides are covered with chaparral. It's a scrubby brush with yellow flowers, and the neighborhoods are lined with eucalyptus. But Montecito's beautiful landscape is also what makes the community particularly vulnerable to wildfire. The chaparral and eucalyptus both provide excellent fire fuel. The canyons that sit below the hills of Montecito are cozy little spaces where fire can easily take hold. And the town's so-called sundowner winds blow hot, dry air from the desert up over the mountains and through the canyons, spreading that fire. For this landscape, fire is predictable, and it is inevitable. And coupled with a multi-year drought, it is becoming unmanageable. SPEAKER_14: We had no idea that fires were going to increase in size and frequency like they have. Maybe it's like the frog in the pot slowly coming to a boil. It's just getting worse slowly. SPEAKER_02: For decades, the residents of Montecito exhibited a kind of stubborn pioneer streak that characterizes a lot of Californians. After fires, they'd rebuild and continue on with their lives. But that kind of optimism is getting harder to sustain as fires become more frequent and more intense, and as the community is forced to reckon with rebuilding again and again and again. SPEAKER_09: We are entering a new time when, because of the weather and the impacts of climate change and long-term extended drought, that fires have reached a new level of intensity that it's causing us to have to, you know, in some cases change our tactics, our strategies, to start to, you know, re-evaluating, hey, how are we going to deal with this? SPEAKER_02: More on that story next week. 99% Invisible was produced this week by Stephanie Joyce and our senior editor Delaney Hall. Mix and tech production by Sharif Yousif. Music by Sean Real. Katie Mingle is our senior producer. Kirk Kolstad is the digital director. The rest of the team is Avery Truffleman, Joe Rosenberg, Emmett Fitzgerald, Vivian Lee, Taryn Mazza, and me, Roman Mars. Special thanks to KUOW and to Tom Colligan for research assistance. We are a project of 91.7 KALW in San Francisco and produced on Radio Row in beautiful downtown Oakland, California. 99% Invisible is a member of Radio-Topia from PRX, a fiercely independent collective of the most innovative shows in all of podcasting. You can find them all at radio-topia.fm. You can find the show and join discussions about the show on Facebook. You can tweet at me at Roman Mars and the show at 99pi.org. We're on Instagram, Tumblr, and Reddit too. But I invite you to bask in everything 99% Invisible at 99pi.org. Radio-Topia from PRX. SPEAKER_04: Welcome back to our studio where we have a special guest with us today, Toucan Sam from Fruit Loops. Toucan Sam, welcome. It's my pleasure to be here. Oh, and it's Fruit Loops, just so you know. Fruit? Fruit. Yeah, fruit. No, it's Fruit Loops, the same way you say studio. That's not how we say it. Fruit Loops, find the loopy side. 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